Gregg Fraley

I’m running off to Birmingham this morning for two days of research. One must pay the rent even while starting up the next big social media service! I wanted to post a “quickie” in response to some of the comments on my last blog about attributes of Peregrine Panelists. For those newcomers to the Peregrine concept/newco, read previous blogs here, but in a nutshell, Peregrine is an emerging social media consumer research panel. Original panelists will share ownership in the company (1000 people share 10%). Panelists will help companies research their products, act as a sounding board, and will provide ideas. One question that’s come up is simply “what’s expected?” The honest answer is, I’m not sure entirely. I could

Read More..

As I define Peregrine, on the fly, with the help of my initial 68 panelists, the next most pressing issue is upon me. Upon us. That issue is, if we could wave a magic wand, what kind of panelists would we recruit for the “global panel” I’m organizing? Who are the best people for the 1,000 strong, owner/consumer panelists in the Twitter Chorus? Given the Peregrine quest to do lightning fast market research and provide organizations with ideas at blazing speed, here is a list of attributes I think we need most in panel/owner/participants — and please chime in! Responsive – When a question gets put on the table we need to react quickly with perspectives, responses, ideas, and ultimately

Read More..

Last week, coincident with starting a new business venture, I was visited by a magnificent bird. A raptor landed in my backyard, a Peregrine Falcon, with its lunch!  Quite amazing for suburban London. As I contemplated what to call the venture over the weekend that name came to me, Peregrine.  A Peregrine Falcon is not only the fastest bird in the sky, but the fastest living thing. While far from being the biggest of raptors, it’s blazing speed gives it an essential advantage. Organizations look for a similar advantage in bringing new products and services to market. Innovation is about speed isn’t it?  Being the first to recognize new market dynamics, generating ideas quickly and getting into a new product

Read More..

Since lauching this new venture on Thanksgiving Day, I’ve realized that while I have an idea, I have more questions than answers. In days past I would have worried about this, but really, it’s a good thing.  Why pretend to have all the answers? I’m breaking new ground here, how could I have all the answers. This will be open business plan development Here are the questions, please jump in and participate.  Transparency is going to be a watchword at…this..Social Media Newco Panel Thing.    First question: What to name the venture.  Haven’t started developing a list of candidate names yet, so please send them in.  Looking for a name that is broad enough to encompass using all social media

Read More..

Perhaps it was reading Guy Kawasaki’s inspirational Reality Check that got me started thinking. The recent Motrin fiasco added to the mix. Maybe the realization that a once adequate personal pension fund is looking a bit less than adequate now played a part.  Or, maybe I’m just in love with the idea. I’ll go with that! In any event, I’m starting a new venture, as of Thanskgiving Day 2008, and that venture is about using social media for market research.  I’ll say it generally like that because this will be an evolving business plan.  It’s starting with something more specific, a Twitter-based consumer panel.  The panel, which I haven’t named yet (looking for my community to help) will be a

Read More..

Note to self: Post a Thanksgiving blog about…Thanksgiving. Okay here’s what I’m thankful for, in no particular order, and with an effort to be creative in my thinking about thanking. Everybody around the globe who’s bought Jack’s Notebook. It’s been gratifying to hear from many of you and get a sense of how it’s helped people. I’m thankful for all the reviewers I’ve found through Twitter and this blog, thanks for posting about my book. An author with no marketing budget depends on people like you, I’m thankful for the mostly kind words. My wife Caroline, who is simply nothing but good to me. Love is a lot to be thankful for. Love is what supports creativity. For my homes,

Read More..

Over the weekend I was monitoring Twitter friends and was surprised to discover a bit of a dust up with regard to the Motrin brand. Motrin, it appears, had put up an ad suggesting that mothers who wear those slings to carry their babies are slaves to fashion, and that it hurts their backs. Depending on how you interpret the ad it can also be perceived as calling mothers “tired and crazy”.  It also subtly suggests that the sling is not really as much of a bonding experience as it’s purported to be.  One would guess the original intention of the ad would be to suggest that Motrin is the answer to all the neck, back, and shoulder pain a

Read More..

My wife says this is a secret wish that can’t happen. Still, what I imagine is a secret wish is a secret wish and that’s it, I’ve got to go with it. 

Read More..

I’m a bit of a doodler. I often draw a character based on someone I see on the train, then, attribute to them a Secret Wish.  I’ve decided to post a few of these “Secret Wish” cartoons, here’s the first.  Would love to hear reactions!  

Read More..

I’m introducing a new service called iCoach, and no, it’s not about handbags!  In simple terms I’ve found that what a lot of my customers need, beyond ideation facilitation, is assistance with internal innovation process. iCoach is designed to assess culture, including team dynamics and current process, spot bottle necks in process, and make recommendations and provide assistance in removing those bottle necks.   One of the toughest challenges with innovation is consistency.  iCoach aims to create management consensus around innovation objectives, and essentially, keep the train schedule of incremental and disruptive innovation leaving the station on time.   See my regular webpage under consulting for more information.  Or go directly to: http://www.greggfraley.com/coaching.html

Read More..