A Different Approach to Finding Breakthrough Innovation
Innovation MoshPit is an ideation facilitation service that leads to innovation projects. It’s designed to uncover unlikely combinations of technologies, products, services, trends, insights, and other factors that lead to breakthrough innovation.
A new version of this offering focuses on discovering ideas for digital technology integration, Digital Technology MoshPit. The new array of digital tech available provides amazing opportunities to innovate, but finding the right project is complicated. This service helps you sort that out methodically.
MoshPit is a new implementation of an old, tried and true method — fresh combinations of existing things leads to innovation. From the Reese’s Peanut Butter Cup to the iPhone, combinations work to create new value. MoshPit’s secret sauce is series of carefully scaffolded steps to create new combinations.
MoshPit is highly structured. The customized session design is unique to the innovation supplier industry, you won’t find an offering like this from IDEO. The session is engaging, highly kinesthetic, intense, fun, demanding — and highly productive. It finds innovative project ideas that are truly different and more importantly, create value.
The service works within any innovation framework, including Design Thinking, Agile, Lean, CPS, or blended systems. It’s an ideal design to work though at least once a year in order to make sure your organization isn’t missing a non-obvious, but powerful new-combination concept for innovation.
After careful planning a team is assembled and a session is conducted. The session can be a day, two days, or even three. The facilitator conducts dedicated and rigorous concept blending exercises, using prepared templates. This is followed by intensive story-based concept writing (or first cut prototyping). There is a first pass convergence done at the session, which is followed by a post-session concept review and re-write session. Then final convergence of the best ideas are then transferred to your existing innovation pipeline and process.
Benefits:
- Higher probability of finding truly different, breakthrough innovation ideas
- Amplifies your existing innovation process and feeds your pipeline
- Leverages existing intellectual property, products, insights, and other assets
- Increases productive cross-silo communications about innovation and projects
- Ultimately creates innovation ideas and projects that lead to profits and growth
Service includes:
- Assessment of client goals, needs, and desires for their innovation pipeline
- Assessment and listing of existing intellectual property and other relevant assets to be used in concept blending templates and exercises
- Moshpit session planning, including resource team, stimulus, and facility
- Recruitment of a select group of outsider ideators (aka trained brains, specialty technicians, and creative consumers) to amplify internal innovation team
- Moshpit template creation for use in the live session
- Homework exercises created and research/virtual ideation assigned to team
- Assistant facilitator training, depending on size of ideation team
- Graphic recording of session, creating an organizational innovation artifact
- Facilitation of MoshPit session and data capture of resulting innovation concepts
- Selected Concept illustrations
- Convergence on best concepts
- Post session concept review, re-writing, paper prototyping and illustrations, and transfer/handoff to other teams and frameworks
Note: Moshpit requires at least three weeks to plan. A project leader will need to be available for several meetings and extensive communications through the planning process. Resource team members will be required to do up to three hours, each, of research and pre-session virtual ideation. Results are best where organizations have an existing innovation framework or process in place. If this is not the case GFi can advise on a project process to implement the ideas efficiently.
Contact Gregg Fraley to discuss how to integrate Innovation MoshPit into your innovation mix. gregg@greggfraley.com