Okay, maybe a bit of an overstatement. I say it because my “experience” of Starbucks has gone from a “highlight of my day” to one of avoidance. Why do I see Starbucks as dead? Because when I go its dirty, crowded, and often staffed by dizzyheads who don’t leave enough room for milk. And, this hurts the most to say, the coffee itself has slipped. I still find good cups at Starbucks, but not always. Visionary founder Howard Schultz is back at the helm because results have suffered. Awareness is the start of a return to greatness. Apple came back from the doldrums, maybe Starbucks can as well. I’ll never forget my first Starbucks. They opened their first Chicago location
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