Gregg Fraley

Guerilla Innovation Chapter Fourteen Run to the Jungle I’ve written what amounts to a short book on innovation for small business these last couple months. I’ve called it Guerilla Innovation (the starting post is here) and I’ve targeted those who want to create a start-up, or, are internal innovators at companies who have little experience with innovation (and innovation-speak). This is a basic, but I think highly useful, field-guide-like innovation book for small business. Every business starts as a small business, so, I’m not limiting the book to those who don’t have much ambition — I merely wanted to provide a more readable, more practical, approach to innovation without all the “MBA-speak”. In the spirit of providing real value in this

Read More..

I’ve neglected to write about a critically important aspect of creativity and innovation —  the value of training. Creativity and innovation training is a highly effective accelerant for business results. And yes, you can train creativity. And by the way, if you want brainstorming that works — don’t skip training. Much of the research that says brainstorming doesn’t work (ahem) studied groups with no training. You can also train people in the fuzzy front end of innovation. That difficult bit of  invention that analysis can’t quite solve on its own is especially challenging for corporations. Training can make a big difference in bridging the gap between market knowledge and… what could be. You’ll see immediate and positive results with creativity training.

Read More..

Guerilla Innovation- Chapter 12 Having a Healthy Money Mindset One major factor that stops people from making the jump into business ownership is their relationship with money. Before I get into ways in which entrepreneurs (aka ‘guerilla innovators’) can get funds, a blurb on the whole money mindset is in order. Money, because of its importance, is deeply entwined with our thinking. It is often an emotional relationship. These emotions about money can inhibit creativity and put a damper on innovation. Before you go out fund raising, think about these statements: Do you have a problem with asking for money? Do you have a fear of rejection? Do you worry you can’t prove or persuade others you and your concept are

Read More..

Guerilla Innovation Chapter Five Notebooking is Innovation Viagra What do Leonardo DaVinci, Thomas Edison, Jack Kerouac, Beatrix Potter, Madame Curie, and Twyla Tharp all have in common? They all do Idea Notebooks. Call the behavior Notebooking. It’s not just ideas, it’s also questions, facts, observations — products of your curiosity. The big company version of Notebooking is an Idea Management System (IMS). Notebooks are the IMS for small business innovators. You have a Jungle Business Plan in your purse or man bag. It’s a short document that forms the outline of what you are doing in your quest for innovation. It’s a guide and you’re actively working it, evolving as the landscape in front of you changes. You use creative

Read More..

Words of wisdom can echo through time. Words of positive creativity creates virtuous circles that can spiral for many years. I’m writing today of the words others have given me, and also, my own words. I occasionally hear from somebody who has read my business novel, Jack’s Notebook. The notes are generally positive. Some have been — inspirational. It’s a profoundly fulfilling thing to hear about the positive impact your words have on others. I’m grateful for the audience, and grateful for the words of empowerment others have given me. Yesterday a reader of Jack’s Notebook, Aaron Eden, posted an interesting blog piece about his journey into the world of creativity and innovation. In Butterflies to Hurricanes – How Innovation and Creative

Read More..

“Creativity is Not a Muse, it’s a Choice.” Gregg Fraley Yes, that’s my quote, and what this post is all about today. I’m writing this piece to co-publish on a cool new blog called Follow the Weasel. Most of the content on FtW is in German, but selected bits, such as mine, are in English. FtW is a potpourri of creativity and innovation topics, a bit of design and invention, and it has a younger readership in Austria and Germany. Thank you to “Alf Red” a young visionary for the invitation to guest post on FtW. My post is directed at younger people, but it might resonate with anyone seeking greater creativity. There is a ton of written material about

Read More..

“If you’re gonna brainstorm… please do it like it’s 1999″…(sing this to the tune of Prince’s 1999). I’ve been busy lately doing a training course for salespeople called SalesStorming. My course is not rocket science, it’s just applied creativity concepts focused on selling challenges. I’ve been in front of about 50 sales reps in recent weeks and although they are regularly involved in highly complex sales challenges (the kind that are difficult to win, with long sales cycles, and require a team effort) virtually none of these sales professionals had any idea, really, about how to brainstorm. It was fun to bring them into the new century of creative thinking. In two days we were thinking up breakthrough ideas and

Read More..

How many of us lose any sense of our creative selves and never recover? Between the schools, soul crushing jobs, and the myths that surround creativity, it’s hard to find your creative self. And there is no lost and found for creativity. Well, maybe there is… I’m thinking about this because The Creative Problem Solving Institute just concluded in Atlanta, Georgia. Also known as CPSI (“sipSee”) it’s an amazing event and it’s been happening for over 55 years. Normally I’d be there but work has conspired to keep me away. CPSI, was my creativity lost and found, really, an inflection point in my life. Trust me, you are creative, and there are lots of ways to “get it back.” In 1987

Read More..

CPS really works. Entrepreneur’s and Innovators, learn it and prosper. I had the opportunity and pleasure of co-teaching a class this week with Silicon Valley wiz Randy Haykin. We did a Team Problem Solving course for the MBA program at Cambridge’s Judge Business School. It was a dynamic week and mostly due to a clever cadre of international students. The course featured  “CPS” (aka Osborn-Parnes Creative Problem Solving process) as the primary method/tool.  Students processed an entrepreneurial challenge using CPS and presented solutions — business plans — on the final day. What amazed me most about the course was how well CPS worked even with inexperienced users, with no neutral facilitator, and in a very compressed time frame. The final presentations

Read More..

I’ve been asked by intelligent people why I bother with Twitter. The short answer, for me, is — marketing. But, it’s not only marketing and that glib answer will hardly suffice for those who really are seeking to understand the phenomena.  I passed 7,000 followers this past week, and I consider that an accomplishment. Now, not everybody needs to have that kind of Following, in fact, depending on your goals, 100 or less might be exactly what you want.  Your goals with Twitter will be different if you’re playing for yourself, or for an organization. They’ll be different depending on your personal desires. This post is more about how and why an individual might get to Tweeting, see my 7

Read More..