It’s worth taking a look at this 36 year, 40 second history of innovation. First impression — while they’ve made some really beautiful products, looking back, they’ve made some butt-ugly ones as well. And there were some marketing duds sprinkled in with the winners. Their current success helps you forget the mis-steps, see pic of the Apple Newton.
The lesson to be learned here isn’t about perfection it’s about persistence. Say what you will about Apple, they keep making things, they crank out products. That persistent “practice” of innovation is part of why they are so damn good at it.
Can innovation be as simple as a fearless focus on making new things?
So, when in doubt, make something.
One response to “Every Apple Product Video, Innovation Eye Candy”
Great video, I played it a couple of times and paused it to look up at close at some great memories…