I’m happy to make public that The Peregrine Panel (TPP) and BrightIdea.com have agreed to a close partnership.
BrightIdea.com is a premier software vendor in the innovation space, and a visionary thought leader. A who’s who list of customers, like Cisco, are validating their vision. CEO Matthew Greeley was recently featured in a Forbes video network piece. He succinctly states the business case for idea management systems in the piece.
BrightIdea.com has a wonderful system for “Idea Management.” It could easily be termed Innovation Management, — because that is what it enables. The system will form one of the foundational technology pieces for TPP. We’ll be using their WebStorm product first for collecting ideas from our diverse and growing global panel. Managing an online market research and ideation panel requires a secure and sophisticated system for storing and managing large numbers of consumer comments and ideas. BrightIdea.com has just that and I’m delighted that we can begin using the product immediately.
There is much more to be done, but this is taking TPP services one step closer to reality. To become a TPP panelist, simply follow @greggfraley2 in Twitter.