CEO Peter Voser of Royal dutch Shell admits his own industry has trouble thinking out of the box.

He’s looking for big advances in electrical storage, among other things. Read the article, but the bottom line is innovation cycles of 30 years, which are typical in the energy sector, just aren’t fast enough.

We agree at KILN. We have some ideas on how to get a faster front end of innovation. Essentially, a different and more frequent approach needs  to be taken in order to develop better questions for idea generation. Simply put, better questions = better answers.

Peter, give us a call.