Improv to Innovate

ImprovtoInnovateImprov to Innovate

This training workshop is the learning experience your people will talk about — and use — for years to come. Not only is it fun — it introduces a serious and effective set of business problem solving skills. Unlike most corporate Improv workshops, Improv to Innovate instructs participants in how to use Improv techniques to solve complex business challenges — with a focus on innovation challenges.

This course is not about being funny — it’s about opening the door to creativity and using it to achieve business results.

Gregg Fraley and colleagues expose teams to the classic games and exercises used by Improv actors.  Then participants learn how to focus the games within a problem solving framework. Gregg developed the concept of Innovisation with his fellow Improv and Podcast partner, Doug Stevenson (The Innovise Guys). Innovisation mashes-up the classic Improv games with the various stages of structured problem solving (Osborn-Parnes CPS). Improv games are applied to one or more of these problem solving phases:

  • Exploration of challenges
  • Problem Framing (Ideation Platform questions)
  • Integration of Consumer Insights
  • Generating Ideas — alone or with groups
  • Developing and Refining Ideas, and,
  • Creating more exciting Action Plans, and Pitches


  • Instructs participants in how to use Improv techniques to solve complex business problems
  • Exposure to the Osborn-Parnes Creative Problem Solving (CPS)  framework
  • Participants learn how to access spontaneous thought and think more quickly on their feet
  • Participants discover strengths and weakness as creative collaborators
  • Builds creative confidence for doing presentations, pitches, and facilitation
  • Learn how to design future ideation or strategy sessions on their own using an adaption tool kit/approach
  • Teams have a seriously fun and memorable experience that strengthens team bonds
  • Tell better, more entertaining and imaginative, stories

Gregg Fraley studied with Players Workshop of Second City, and Improv Olympics (IO) both in Chicago. He continues to  perform as an Improv player and a performance storyteller. He uses Improv games and exercises in his strategy and idea generation sessions with corporate customers. He integrates these games and exercises directly in problem solving — not just as energizers and for mood setting.

This workshop requires two instructors in order to demonstrate Improv techniques. Optionally, additional players can assist Gregg in workshop facilitation.

Participants need no experience in Improv or public speaking. The course starts with basic non-threatening games and as confidence builds it progresses towards more advanced practice. Introverts are taken care of in this course — they will be challenged at times, but can opt out of performance at any time and be included and useful in active observational roles.

The emphasis is not on getting laughs — that happens a lot — the emphasis is on using Improv to stimulate creative thinking.

Timing: Half Day (3 hours) or Full Day (6 hours)

Contract Gregg Fraley for a workshop proposal.