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Why I Wrote a
Business Fable
A real life tale about the power of
story and deliberate creative process
Author Gregg Fraley spent just
over five years writing and getting published a full length
novel. Jack's Notebook is a "business fable" that teaches
as part of the story a sophisticated creative problem solving
methodology called "CPS." Getting the book published
fulfilled a lifelong goal to be a published author. Jack's
Notebook is selling fairly well and has gotten great reviews.
It's been called an "Innovative novel about innovation."
But that's only half the story.
The process of writing the book,
Jack's Notebook, is a good story in and of itself and makes for
an entertaining keynote about a real life creative challenge.
Actually, it's more of a series of challenges, as being an
author has one being both a classic creative, but also a
business person. Book marketing is an arcane art in its own
right. Here's how:
- Gregg came up with an
innovative book concept
- How he approached the writing
task and applied creative process methods to an artistic task
- How he wrote a thriller with
a business point
- Why he sat on a finished book
for over a year
- Why he finally got off his
behind and tried to get it published
- The magic that occurred once
he became truly motivated
- How he worked through
challenges with the publisher
- How he figured out how to
sell some books
In the story about why he wrote
a business fable, Gregg walks us through the creative problem
solving process he used to write the book. He also talks
about persistence, luck, motivation, and creative magic.
This is a keynote from the heart
by a very creative soul
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