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iCoach™ Innovation
Process Coaching -
iCoach is a consulting service to
improve an organizations innovation process. It's a response to customers who
have great ideas but can't seem to get them to market fast enough. It also
addresses the challenge of diluting ideas until they no longer have the growth
potential the organization needs.
Benefits of iCoach
- Shorter innovation
cycles
- More predictable
pipelines
- Less conflict in
management and in teams, more consensus
- More disruptive
innovations with higher growth potential
The challenge:
Business managers realize
that innovation is no longer something that can be done hit and miss. They know
that consistent and deliberate effort is required. Still, best efforts often
fail -- and it’s hard to ascertain why. Disruptive innovation is particularly
hard to instantiate in a business, and yet the growth offered by that kind of
innovation is crucial to long-term success.
Innovation consultancies
tend to focus on market analysis, research, and helping companies come up with
ideas. Nothing wrong with those services, they are often helpful. However, in
our view, ideas are usually not the problem. What’s not obvious, and is
decidedly tricky to diagnose and fix, are problems with internal processes.
For more information
regarding the specific methodology and deliverables of iCoach, get in touch with
Gregg directly:
gregg@greggfraley.com. |
