Public Speaking

    Take Advantage — Innovate More for Less

    Do more with less of your innovation budget

    I’ve done 385 general interest creativity and innovation posts in the last few years. This post is different — it contains a commercial offer — albeit a fairly innovative one. If you’re not interested please ignore this post.

    Here’s the offer –

    I’ve decided to double the value I provide to my customers by offering a good old fashioned two-for-one deal. Why? I want to generate more buzz about my service offerings.

    To generate more buzz I want the perception of my value to be exceptional. So exceptional that people will talk , tweet, and refer. There is no sleight of hand here, I’ll be working twice for one fee. For both services delivered I won’t be cutting preparation time or the customization I normally do.

    The Offer: If you book a keynote speech, a training, or an idea generation session, I’ll provide a second service at no additional cost. Pick two from the following list:

    The Innovation: A two-for-one deal is not innovative in consumer product marketing, Crazy Eddie and Madman Muntz pioneered the “insanely” good deal many years ago. However, in the business of creativity and innovation consulting it’s unheard of. That’s my claim to marketing innovation with this offer. The larger innovation consultancies like What-If? or IDEO can’t make this offer — they can’t afford to. I’m an independent provider and my business model has room for this idea. Take Advantage.

    The Value: This is a high value deal. Tooting my own horn here — I’m a highly effective speaker, trainer, and facilitator. I’m one of the top people in my niche. The proof? I train my competition at the CPSI conference and at MRS (Market Research Society, UK). I train creatives at advertising agencies like Leo Burnett. I’ve helped many companies create patented innovations and breakthrough new product concepts. I’ve been an executive and founder of a start-up that went public. I’m a noted author on creative process. My business novel, Jack’s Notebook, is used at the business schools of Berkeley, Cambridge, and Notre Dame. I’ve guest lectured at those schools to upcoming entrepreneur-innovators. In spite of this I’m underexposed. I love the work I do — and want to book more of my time helping companies accelerate their innovation efforts. Take advantage — innovate more for less.

    Caveats

    1. There is a time limit on this offer. You need to book  services by March 31, 2014 and the work needs to be scheduled to take place before September 1, 2014.
    2. The two services must be scheduled on the same day, or, two sequential days. I’m willing to bend this rule on a case by case basis, but I can’t guarantee I can accommodate work that’s not contiguous.
    3. For now this is a USA-only offer.
    4. The fee for the first service is not discounted, it’s at my normal full fee rate. My full fee rate is comparable with my peers in this niche. The full fee rate I quote you is non-negotiable.
    5. This offer is only for the services listed above. If you’re interested in something else, let’s talk.
    6. This offer is only available directly through me.
    7. Expenses (travel, lodging etc.) related to both services are not discounted, they are billed as incurred. Materials required to deliver either service are billed as incurred, as are add-on options, such as books, workbooks, and creative style assessments.
    8. As always I can only schedule time I have available. I am not required to extend this offer beyond the timing deadlines if the dates you request are no longer available.

     To take advantage of this offer email gregg@greggfraley.com or call 773-251-8567. 

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    Ted Nugent Lacks Creativity

    The Golden Triangle of Inanity I’ve resisted the urge to write an enraged post about the inflammatory comments made in recent weeks by Ted Nuget, Sarah Palin, and Duck Dynasty guy, Phil Robertson. I call them The Golden Triangle of Inanity (GTA). Many writers and observers have responded to their words in kind, so, I guess that base is covered. I had the notion to take Ted Nugent’s recent statement (called Obama a “subhuman mongrel”) on word for word, and then I thought, it’s not worth the energy. Why spread around even more negativity? Suffice to say I think the recent statements of the GTA are crass, ignorant, and grossly inappropriate. If you believe that these celebrities are speaking out

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    Building Bridges in Oklahoma

    Briefly noted: Registration is open for the fourth annual State of Creativity Forum. The main day is Tuesday, November 19th. It’s in Oklahoma City — but make no mistake — this is now an international event. This conference is 1000+ people from all parts of the country and around the world. It has a strong speakers list, a vibrant exhibit hall, and a palpable energy. The theme this year is Building Bridges, and it is an apt one for a diverse state like Oklahoma. Also apt in that it’s always a challenge to bridge the gap between creative people and productive innovation. This kind of conference is a great way to cross that chasm. It’s still a very affordable price

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    Luke Williams at World Innovation Forum (a review)

    The following is a review of Luke Williams talk at the recent World Innovation Forum. Roving reporter and colleague Dr. Orin Davis gives Luke high marks as both a speaker/entertainer, AND as an innovation expert, high praise indeed. I’d not heard of Luke Williams, apparently he’s a fellow at Frog Design, an author, and a professor at NYU’s Stern School of Business. I’m putting his “Disrupt” on my reading list. Here’s Orin’s report: ************** Disrupt Yourself!  Luke Williams at the World Innovation Forum by Orin Davis, Phd I note in jest that what Luke Williams primarily proved at his WIF talk is that showing pictures of babies doing really cute things, like trying to dance to Beyoncé’s “All the Single Ladies,” gets

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    Innovating Congress: Elect Intelligence & Competence

    As the on-going battle between parties in the congress winds on, it occurs to me that USA citizens might want to change how and why they vote for a representative. We’ve got it wrong. We voted for Gridlock! Representatives in a republic are not supposed to “do your bidding.” No, they’re supposed to Think and Act For You. When you elect someone to vote a specific way on a specific issue what you’re doing is closing down creativity, opportunity, and solutions. It’s the opposite of innovative. Let’s ignore party entirely. How about if we vote for intelligence, competency, and effectiveness? Let’s ignore specific positions on one issue. Let’s be more holistic, and, let’s vote for people who really know something. I

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    Why Make the Creative Choice?

    I believe that one of the most fundamental choices a human being can make relates to creativity. The choice is: do I wish to be a creative person or not? It would seem to be a no-brainer, but it’s interesting that at least half of people I talk to make the choice to Not be a creative person. This is done without a lot of thought, but sometimes it’s deliberate. Oh shame! For a long time I’ve taken for granted that people would want to be creative, but now I’m getting that there are reasons why folks might go the other way. Here are those reasons:   I don’t want the pressure of people looking to me for creative options

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    Gonzeaux #8 — Florida

    I spent most of the past week in the great state of Florida. While I hardly exhausted the potential of it’s vast expanse and endless coastline, I did get a gonzeaux dose of it. The FEI 2012 Conference lived up to it’s billing and reputation as the “serious” innovation conference. Hard to summarise, but let me try: great, insightful, relevant speakers, interesting interactions with both participants and vendors, and lots of fun and conversations around the edges. All about innovation of course. It’s expensive, but it you’re serious about innovation at your organisation and want to be aware of trends in the “industry” it’s well worth going. I made some great connections for KILN, which was my personal goal in

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    Michigan Innovation — Gonzeaux Tour Begins

    Three Oaks, Michigan, Monday May 7 — Gonzeau Tour Begins I’ve spent a frantic weekend preparing for the Gonzeaux Tour trip to Florida to attend the FEI 2012 Conference*. Two requests for proposal came over the transom on Friday and they required weekend work, and a lot of it. I had hoped for a bit of peace and thoughtful packing prior to what might be a week of cheap hotels, crashing with friends and family, but it was not to be. So, the first leg begins in an hour and I haven’t even packed a bag yet. I do have piles of stuff to take: KILN IdeaKeg boxes, large mural paper, Post-it’s, iPad, iPod, Garmin, pocket knives, sunflower seeds, water,

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    States of Innovation, Going Gonzeaux Tour – 2012

    I’ve decided to take the battle of Doing Innovation to the streets. Literally. Okay, it’s not a battle, it’s a conversation, but it’s definitely a road trip, and definitely about the Doing. I’m heading down to Orlando, FL to attend the Front End of Innovation Conference (FEI) taking place May 15, 16, and 17. Instead of doing the boring (and convenient) thing of taking a cheap flight from Chicago to Disneytown, I’m opting to drive through the heartland and a bit of the south — I’m going Gonzeaux (“GAWN zoe”) on my way to FEI. FEI is an amazing event, and, wouldn’t it be great if that innovation “conversation” was happening all over? And online? As I Go Gonzeaux I’m going

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    The Most Creative Blogger in the World

    Apologize in advance for the mis-leading title of this post, but I have a motive, and a point (and an ego). On a lark I decided to Google “the most creative man in the world”. Here is the somewhat surprising result. Juan Carlos Solon may not be the most creative man in the world (he’s a damn good illustrator) but he deserves credit for a good blog post title. I’d give the real title to Sir Jony Ive. – but that’s just me. Then, to be fair, went over to the fair sex and Googled “the most creative woman in the world.” Here is the rather silly top entry. The second listing was a bit better, if dated to 2010, a

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