I recently was a guest blogger for Gibson Insurance and I wrote this piece about the risk of Not Innovating. I’ll make the point again here — with fewer words. For more detail, read my post over at Gibson. Risk Aversion is a Risk Itself Many leaders pull back on innovation programs because of expenses, and, fear of change. They settle for small changes and improvements and continue to look at innovation as if it’s extra work. They pay lip service to innovation and waste time doing culture assessments. They also spend precious time developing a precise process for innovation. Cultural awareness of the climate for innovation is a good thing, and a defined process is as well, but don’tRead More..
Do you want to cut through the clutter when it comes to innovation strategy?
Are you sorting through plans for year-end strategy and ideation sessions? Are you at the very front end of innovation and not sure where to go, where to start?
Are you asking questions like these (you should be!):
- What projects might we get started before the end of the year?
- What might be our innovation focus for 2017?
- How might we leverage those research insights we’ve developed?
- What trends and ideas outside our industry might we adapt to innovate?
These questions can be tough to sort out.
I’m suggesting here two bits of “sorting out” technology. Consider using two powerful innovation and strategy tools. They are both advanced practice leading to breakthrough thinking. Challenge Mapping is an analysis tool to explore situations. It creates a hierarchy of focused questions from highly conceptual to distinctly tactical. Make no mistake, creating a comprehensive challenge map is not trivial. It takes time, imaginative thought and expert faciltation. But it’s spade work you absolutely need to do. Once a challenge map is created, your choices become easier to converge upon. You’ll know what to do, where to go. If carefully done, there is no better tool for creating action plans, or platform questions for innovation.
KILN’s IdeaKeg is a tool I’ve mentioned here before, but most of you have probably not heard of unless you’ve read the recently published book, “Trend Driven Innovation”. IdeaKeg is a process that leverages trends to lead teams towards braver, bolder, more imaginative questions. The process* is kinesthetic and uses carefully curated trend-objects — you “think-with-your-hands.” IdeaKeg encourages fresh new connections and it invokes intuition. Unilever, General Mills, Sargento, and Whirlpool use IdeaKeg. IdeaKeg is also useful in ideation itself, it’s a great stimulus tool. Doing Mash-Ups with creative consumers leads to interesting, and yes, out-of-the-box ideas.
Using these two tools separately, or even better, together, might be the best innovation strategy decision you make this year.I’m in the business of teaching and facilitating these tools. Please get in touch if you would like to discuss how you might bring them into your organizations thinking process. I guarantee you’ll get good results.