KILN Continues to Innovate Innovation Services

    A peek at the contents of an IdeaKeg Single.

    A peek at the contents of an IdeaKeg Single.

    I’m off to the FEI show (Front End of Innovation) in Boston this week. In my view it’s the most serious innovation conference in the world, and the USA edition features speakers and participants from a who’s who of international organizations.

    I’m particularly interested in hearing Denise Morrison CEO of Campbell Soup about their use of culture in the innovation process, and also Nelson Farris of Nike about corporate storytelling. It will be great to catch up with Idea Management System vendors like CogniStreamer, and innovation service firms like Ideas To Go and Maddock Douglas. They’re always doing something new.

    I’m glad the show is in Boston. After the recent troubles it feels appropriate that a conference dedicated to positive change is taking place there.

    I’m at FEI to represent KILN USA — the new branch of what has been until now a UK-based firm. KILN is announcing a new version of it’s IdeaKeg subscription service at the show.  I’ll post the official release below with details about IdeaKeg Single.

    KILN continues to innovate in the innovation services arena. Yes, I’m a principal of the company, so, this is hardly objective journalism. Still, show me another innovation consulting company that is offering what KILN offers. Does anyone else have a service like IdeaKeg? Can any other organization offer a kinesthetic and whole-brained process for turning global trends into new strategies and breakthrough ideas for your organization? We’re also rapidly becoming known as the go-to firm for training in innovation process and corporate storytelling (Kate Hammer’s StormForms is getting rave reviews, book her now or you’ll be talking 2014).

    IdeaKeg Single, the new offering, is for organizations looking for a “power tool” to accelerate breakthrough thinking — on a one-time basis. Until now, KILN’s IdeaKeg was only available as a yearly subscription. This new, more affordable option, is ideal for organizations who already have a well articulated front-end-of-innovation process. IdeaKeg Single is a bit like adding hot pepper flakes to a pizza — it’s the same pizza but it has a lot more excitement!

    If you are attending FEI, please come see me and give me a business card. I’ll get your name included in a contest to give away an IdeaKeg Single. Or, if you want to enter the contest through the web, click here.

    ***************** News Release *************************************

    KILN launches IdeaKeg(tm) Single

    Teams of all sizes can now conduct idea generation sessions with real objects of cultural relevance

    Chicago, IL (May 4, 2013) – The first-ever 3-dimensional cultural insights stimulus box is now available to in-company teams and external facilitators for single-session use. Innovation catalyst company KILN will announce IdeaKeg Single at Front-End-of-Innovation Conference in Boston, MA 6-8 May 2013.

    IdeaKeg Single offers teams a tangible, affordable, fun way to use KILN in Away Days and Brainstorms. You can run a whole workshop using IdeaKeg Single or include it as an exciting element in a broader agenda. In IdeaKeg Interactions, you’ll quickly find you ask bolder questions and generate your best ideas.

    In an IdeaKeg Single, subscribers receive a box via Fedex that contains 7 cultural artifacts from all aspects of life. Each item represents an emerging trend, or is highly provocative as stimulus for ideation. Online materials (including a short movie) demonstrate how to use IdeaKeg effectively.

    The new IdeaKeg Single provides a number of benefits to team leaders and group session facilitators.

    IdeaKeg Single is multi-sensorial. Teams using IdeaKeg get to grips with cultural shifts and behaviour changes in a tangible form. This drives “breakthrough” thinking. Physical objects are plainly better at provoking new ideas than trend decks.

    “The contents are inspiring” – senior research manager, major food manufacturer using IdeaKeg since 2011.

    IdeaKeg saves time. KILN curates the collection, ensuring relevance. Our highly qualified team spots trends, makes sense of them and shares them in the form of physical objects. Users never have to read more than 300 words to make sense of an object.

    Huggies “Little Swimmer” Inventor Paula Rosch observes: “Many companies have that ‘eccentric’ person whose office always looks like a museum store, shelves and desks filled with every imaginable item, from bath salts to kaleidoscopes to nanos.    This individual has a knack for monitoring and collecting popular culture, from design to technology, giving it shelf space and allowing time for it to percolate into a valuable connection or idea. Not surprisingly, this is the office where a lot of the ideas come from.”

    IdeaKeg Single fills the gap if your business doesn’t have that in-house eccentric.

    KILN models creative thinking. Each IdeaKeg Single includes poster-sized mindmaps containing trigger questions and leaving space for teams to add their own. By posing questions before generating ideas, teams can be bolder and more creative without needing extra time.

    “The KILN System has been used by large companies with established early-stage innovation processes since KILN launched at the Front-End-of-Innovation EMEA conference in Berlin in early 2011,” said Gregg Fraley, co-founder and Chief Solver of Kiln Ideas Ltd. “Now that our operations have scaled, we can offer IdeaKeg editions on a one-off basis. This means Away Day organisers and innovation process facilitators can bring the power and the fun of IdeaKeg interactions to the groups they run.”

    For USA purchasers, IdeaKeg Single is priced at US $2,999 including shipping. To get IdeaKeg Single, please register your interest with KILN at or email

    A Prize Draw is underway, with one lucky winner receiving IdeaKeg Single at no cost. To enter, please meet Gregg Fraley at FEI 2013 or email your name, role, company name, email address and work telephone to

    Entries must be received by 9 May 2013 Midnight Eastern Daylight Savings Time.


    For further information, please contact:

    Gregg Fraley KILN Chief Solver

    Expert in Creative Problem Solving and Early Stage Ideation

    +1 888 553 1002

    +44 20 3318 5728 (in the UK)


    About the Company:

    KILN was founded in 2010 in London, United Kingdom to provide unique products and experiences to improve company innovation efforts. We believe that every successful innovator scans the world, articulates a solution in order to solve a problem or meet a need. We also believe that work should be fun, the sense of touch is under-used in most people’s working lives, and when we’re adults it takes serious commitment to play.

    Early uptake for the KILN System has been in North America. At the request of a Fortune 100 entertainment company, we opened our services division in summer 2011.

    We are pleased to announce that from 2013 Gregg Fraley is operating KILN USA on a full-time basis from his base in Three Oaks, Michigan.



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    Back in those glory days at the University of Cincinnati, I was assigned a lovely little textbook to read for Freshman English class called “The Elements of Style” (by E.B. White and William Strunk). In a nutshell it’s all about how to write clearly. It provides succinct advice with spot-on examples. It’s a smallish book which easily fits into your jacket pocket. I read it, used it, and have refferred to it hundreds of times over the years. I treasure that slim little book. I’ve just found a similar treasure — but having to do with cross-cultural communications.  It’s official title is When Culture Matters, the 55 minute guide to better cross-cultural communication, by Indy Neogy.* True to its title,

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    Heston's Innovation Case Study with B.A.

    While trying to escape the business world for a few hours last evening (aka “male channel surfing”) I happened upon a Heston Blumenthal TV program on Channel 4. Kudos to Channel 4 for producing Heston’s Mission Impossible. It’s a must watch for those interested in innovation. Period. The program is all about Heston’s efforts to dramatically improve the food on British Airways.  Wow, a good start, it’s an iconic brand, and a brand in trouble. The program concept is not new; Blumental made a similar effort to update the menu at Great Britian’s classic diner, Little Chef. What is new, and very worth watching if you are an innovation person, hell, a business person, is the clarity of the program

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    Environmental Clean-Up Innovation

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